One of the main aspects that trips up marketers who run an online business is the volume of information. When you are caught up in reading emails, clicking links and running around on Facebook, you can miss the simple, effective things and spend all your time racing after short-term gimmicks.
Sometimes, it’s just about taking a step back and adjusting your perspective.
I know many marketers who spend enormous amounts of time on Facebook – messaging, commenting in the newsfeed, posting to their fan page – who really are missing the one thing they need to tie it all together.
All online entrepreneurs and self-employed people NEED their own personal blog – to build trust and promote you!
If you have read anything about sales, you know that your customers and your clients – they buy you!
As Robert Kiyosaki has explained, there is no job security. Even if you’re a top-level realtor, for example, you may very well be representing a different firm in 5 years or less.
So if you put energy into a company hosted blog, you are really not benefiting yourself.
A blog is your command centre for your online career.
It’s one thing you can control and use as a tool to generate more sales and more customers.
Prospects Don’t Buy Your Company, They Buy You
It doesn’t matter whether you are a realtor or a network marketing distributor. People don’t choose Keller Williams, they choose you. People don’t buy into Xango, they buy into you and your vision.
A blog is your home base for your You Inc business.
The internet is sprawling. And it changes. Maybe your clients use Facebook, or maybe they use Linkedin. Maybe in 3 years, they will be using something completely different. You are not in control of any of that.
But if you center your marketing around a central hub, when the internet changes, you’re still in control.
I am shocked at how many people have a Fanpage, and how few people have a great blog.
- It’s easier to generate leads on a blog which turns into money.
- You have much more stylistic control and can have prospects see what you want them to see.
- You can showcase testimonials and endorsements which makes you much more attractive to your prospects and appear more in demand.
- You are not competing with advertising (Facebook is very good and getting people to stay on Facebook and consume content and ads.)
- You present yourself as a leader in your field which again makes you much more attractive to a prospect.
A blog is a great central hub, because it allows you to really brand yourself.
You can showcase your personality (and if you don’t have one, our team of Branding Ninja’s will create a brand for you at no cost.)
When you control the medium on which people get to your site, you have the power of adding links to YOUR content.
It’s much more powerful to send people to a video on YOUR blog than on YouTube.
Again, YouTube is in the business of getting people to watch multiple videos. On every page, they show 10-14 SIMILAR videos – which is essentially your competitors!
And they have geniuses working on the algorithms to make sure those other videos are relevant and enticing. YouTube makes money ONLY if they can get that visitor to watch MORE videos than yours.
Own the medium, you own the message.
Taking YouTube as the example, if a prospect finds you on YouTube, you should have a link to your blog in order for your prospect to learn more about you and become more “enamored.”
The medium is the message – Marshall McLuhan
A blog also allows you to control the comments. When you get comments, you can filter out junk comments and negative comments, because you are the person in control of the conversation, since people are commenting on your ideas and content.
It’s a powerful psychology shift that benefits people choosing to do business with you.
See how powerful and subtle that is? You instantly become the thought leader in their minds. And once they like you, and believe you can help them, a sale is yours for the taking.
But the best reason to have a blog is for lead generation.
Look at this blog post. Do you see at the end of the blog post and in the sidebar there is a relevant offer where I give you some free content in exchange for your email address?
That is why a blog is KING at lead generation. If you are thinking to yourself, I wish I had more leads, you need to get yourself a blog.
In fact, we only design HIGH-CONVERSION style blogs. We see blogs like a spiders web. Put content on, and have multiple ways for prospects to:
- Consume more content
- Join your email list
- Enter your sales process
- Fill out a contact form
But to really understand the mindset about how to drives more leads and sales with a blog, you’ll need to continue by taking the FREE 5-Part Video course.